THE CHALLENGE
Kissflow design system grapples with a range of issues that collectively undermine the cohesiveness and effectiveness of our brand. From a lack of brand consistency and accessibility guidelines, hindering inclusivity, to the absence of a responsive type system leading to disjointed design efforts, our system falls short.
The dearth of centralized marketing components further compounds the challenge, dispersing branding efforts. The consequence is a surge in repetitive work, as designers grapple with inconsistent guidelines. Ultimately, this results in a diminished brand touch, eroding the potential for creating memorable user experiences.
Addressing these issues is paramount not only for design efficiency but also for fortifying our brand identity and fostering meaningful connections with our users.
SOLUTION
Kissflow's design evolution embraces WCAG-guided contextual colors, a refined responsive type system, and a researched set of marketing components.
By prioritizing accessibility, optimizing typography, and streamlining marketing assets, we've cultivated brand consistency through a modular system.
This not only mitigates design challenges but also ensures a more efficient and visually compelling user experience.
ATOMIC PHASE
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ATOMIC PHASE
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Enhancing Colors for Accessibility:
A Game-Changer for Designers
In quest to simplify design decisions, Redefined Kissflow's color palette experience. Alongside a diverse array of colors, which offer recommended foreground and background pairings. What's the magic touch? Incorporated WCAG passing levels for each color, ensuring accessibility is a breeze. No more grappling with the right color for a specific background – With parallel preview provides instant clarity. It's a game-changer for designers, eliminating accessibility guesswork and enhancing the vibrancy of our design spectrum.
RESPONSIVE TYPESYSTEM
8PT SPACING SYSTEM THROUGHOUT THE SYSTEM
GRID SYSTEM WITH FLEXIBILITY
MARKETING
COMPONENT
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MARKETING
COMPONENT
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MARKETING COMPONENTS
Make a research and get centralized the marketing most used components, Not only achieved a consistent brand look but also eradicated unnecessary errors. The result? A significant reduction in repetitive work, benefitting both developers and designers. This strategic shift marks a pivotal moment in enhancing efficiency and elevating the overall design experience.
BUTTON
NAV BAR
TEXT FIELDS
TEMPLATE
PHASE
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TEMPLATE
PHASE
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THE CHALLENGE
As a fast moving marketing team, there are flooded request for marketing landing pages. Mostly designer use similar set of solution and layouts for diverse set of needs. It feel exactly reinventing the same wheel for every request.This not only drains designer time but also stifles new creative exploration.
SOLUTION
created a comprehensive array of layouts that seamlessly adapt to diverse needs. The best part? They're fully customizable, responsive across all breakpoints, and come with code parity. Say goodbye to repetitive designing – offers newfound design freedom and efficiency
FLEXIBLE
CUSTOMISATION
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FLEXIBLE
CUSTOMISATION
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FLEXIBLE CUSTOMISATION
Simply drag and drop layouts, eliminating the need for intricate design. Embrace low design as designers can effortlessly adapt layouts to specific needs with just a few clicks. From adjusting states to playing with colors and element visibility settings, it's a website design playground at designer fingertips.
DESIGN FOR ONE, ADAPT FOR DIFFERENT BREAKPOINTS
DEVELOPER
FRIENDLY
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DEVELOPER
FRIENDLY
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CLEAR MODULE STRUCTURE AND PLANNING
RESPONSIVE TYPESYSTEM
8PT SPACING SYSTEM THROUGHOUT THE SYSTEM
